Contemporary business, has been developed to a "non-market does not promote" stage, but can promote the activities of such a market have a clear understanding of the manufacturers and distributors not too much. Promotions are often easy to be understood as "promotion = sellers", while the number of internal logic of which does not straighten out, we might sort out what about the so-called promotion.
On the bathroom industry is concerned, now more representative of the promotions, no more than three ways:
One, large unified marketing. With a large more or less forced to promote a unified promotional nature, especially in the bathroom of the selling season, such as 51, 11, New Year's Day, 3.15 of these important nodes, as we all do, is to use hard power distributor a critical moment to speak, basically each of these major nodes, for large manufacturers is concerned, is undoubtedly the sale feast again and again for the strength of poor business, more of a frustration, basically saying that the "white not do not do it, do has also to waste "mentality in dealing with.
Second, the case event promotions. Cases, the spontaneous nature of the promotions are distributors, including the opening event, the annual business anniversary, theme activities, such as wide variety of name, activity level of organization of these markets mixed, quite different, and is directly related to the strength of dealers.
Third, special promotions personality. Such activities as early as personalized bathroom enterprises to carry out the more common, at present large Youcheng Liaoyuanzhishi. Because of such activities into large, easily 1 million in sales, big risk and the great benefits of co-existence of activities, both for manufacturers and traders, are quite tempting, but vendors are easy to attach importance to the latter, ignore the existence of large risks, especially Dealers confidence the existence of hidden risks.
The author believes that a representative of the promotion of these three have to carry out their specific conditions of market activities; especially the third type of character special promotions. Was to test a brand in the local influence of the weapon; personalized promotional pay more attention to a special bath manufacturers and dealers interactive, integrated marketing capabilities and brand in the local accumulation of influence on the dealer's execution, sales channels, management structure , has strict requirements and is an important strength of the performance of distributors, the success of activities is often an important turning point will become the brand. If the dealer's strategic sense than the local market situation, and accumulate a certain network of people, such activities on the dealer from quantitative to qualitative change, comprehensive detonated, the rapid expansion of the brand in the local market brand influence, is irreplaceable role in The. Conversely, if modest reputation in the local channels and a single, right into the brand have a conservative attitude, or we must be cautious to carry out such activities, as now, with the proliferation of such activities, the marginal effect of input-output ratio is declining, especially in Guangdong, Zhejiang, annex these coastal cities, large input and large gains are not fully proportional. A correct view of this market promotion activities, especially large-scale personalized special events, or promotions will become unable to stop, a real sense of the word "brand poison."
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